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How INSEEC used ChallengeMe.
With locations in Paris, Lyon, Bordeaux and Chambéry-Savoie, INSEEC U. trains 25,000 students and 5,000 managers every year, both face-to-face and by distance learning, from Bachelor to DBA, at its partner schools and universities in France and abroad.
Barry McHugh
Entrepreneur, English and professional project teacher at ESCE
Frederic Aubrun
Lecturer in digital marketing and communication at the Inseec BBA in Lyon
Frederic Aubrun
Barry McHugh
My name is Barry McHugh, I'm Irish by birth and I'm an entrepreneur and, at the same time, I'm an English and professional project teacher in the Inseec group at the ESCE school, also sup de pub.
Frederic Aubrun
As part of a project we had to set up at our school, which was about crisis communication, they had a sort of boot camp, they had two three intensive days where they had to work on a crisis communication case, so in this case it was home delivery with the Deliveroo case, and they learned the case study the same day, The ChallengeMe case was launched on the last day, because the aim of these exercises was to get them to put together a crisis communication plan adapted to the various social networks, and in the case of ChallengeMe, we thought it might be a good idea to get them to evaluate each other on the digital communication aspect, i.e. how to respond to a crisis communication problem using a social network plus a YouTube video.
Barry McHugh
I use ChallengeMe as a tool for my professional project courses, so it's work that runs in parallel with what I'm teaching them in the classroom. I give a presentation on a subject, and they have to work in groups to put together a presentation on the subject, which can be a video, a Prezi, or simply a PDF. They have, let's say about 10 days, to put it together, and then they evaluate each other, which is the advantage of ChallengeMe, and then for my second face-to-face course, we look together at the work done in the past, and then we introduce the next challenge and then the new subject.
Frederic Aubrun
It's first and foremost a pedagogical interest for the students by the students, i.e. even if they're in their first year, I think it's important to get them to be evaluated by their peers, and this is an exercise we generally do at the end of the third year, because they're starting to mature, but what's interesting about the ChallengeMe tool is that they have very precise criteria, and these criteria are already established, So I think it's a good tool for teaching them to assess themselves and their peers.
Barry McHugh
What I say in class is one thing, but what they say to each other is another, but it's also a form of learning called peer learning, which is the aim of ChallengeMe, and I find it very effective and very promising for their future, because it's well known in education that a student who corrects another student is better than a teacher who corrects a student. student who corrects another student is better than a teacher who corrects a student. It's also very interesting for ChallengeMe, as it enables me to assess whether they've learned things correctly in class, in relation to what they say during the presentation.
Barry McHugh
I was very satisfied with the exchanges. I have to admit that this is my third year using ChallengeMe. I've noticed that, at the start of each course, every year, it's very important to explain to the students the importance of the quality of their feedback. When you make it clear that they're being graded on the quality of their feedback, they take it seriously, and it helps them identify their strengths as well as their weaknesses, so it's a win-win situation.
Frederic Aubrun
This third stage that we launched on ChallengeMe is a stage that's quite difficult to evaluate as a coach, because it's all about creativity, and I think the results have been pretty great, because it's enabled the students to judge each other on this criterion, which is more or less subjective, but through objective criteria, quite funny, but we can see that they've played the game and that, despite everything, when they're a bit borderline, we can see that the grades suffer, so it's great.
Barry McHugh
I have to admit that ChallengeMe is one of the few courses in which I've never had negative feedback. They really like it. I think you have to admit that today's generation, they like videos, they like to build something and post it on a platform. It's empowering, they're graded on their ability to make a good presentation and also to write a good report with quality feedback.
Frederic Aubrun
It allowed them, the students, to break their rhythm a little because I know they were also asked to render on Moodle and the last rendering was ChallengeMe and so the feedback we got was quite positive because the students were happy to play on another platform and they also found it great to evaluate the other students, to put themselves in the teacher's shoes. So I'd say the results in terms of time management, and in pedagogical terms and also in terms of distance learning were really great.
Barry McHugh
In concrete terms, once the challenge is launched, the platform manages everything. I don't manage anything. The only things I manage are the time and date that must be respected for the challenge to end. After that, it's up to the platform to manage everything. As a teacher, it makes my job easier. There's a team behind ChallengeMe, there's a hotline that's open all the time and they can send messages and the response is instantaneous. There's a good support service with the ChallengeMe team and I know that my students are particularly sensitive to this because as it's new, they have questions and instead of asking the teacher, they can ask questions directly to the ChallengeMe team who are exceptional!
